CASE STUDY
onboarding and
data migration
About
Evelyn & Bobbie is a women’s intimate apparel brand known for designing innovative bras and underwear that prioritize comfort, fit, and function. They focus on using patented technology to create products that support a wide range of body types without compromising on style or comfort. The brand emphasizes inclusivity, body positivity, and cutting-edge design to challenge traditional norms in the intimate apparel industry.
Goals
● Improve efficiency and consistency in creating and managing tech packs to support their growing style count.
● Streamline data organization for product development, ensuring all details were easily accessible and well-structured.
● Simplify coordination of fit models, including tracking their measurements and which styles they tested.
● Enhance supply chain management with features to support costing and collection organization.
● Prepare for future scaling by implementing a solution early to avoid inefficiencies and manual work as the business expands.
The Problem
Before finding Onbrand, Evelyn & Bobbie faced several challenges as they prepared for growth. They were using Excel to manage their tech packs, which quickly became inefficient and difficult to scale as their style count increased. The spreadsheets lacked consistency and organization, making it time-consuming to manage large amounts of detailed information. Additionally, they needed a better solution to streamline collection organization, supply chain management, and the coordination of over 250 fit models—tracking everything from what styles they tested to their measurements. They also dealt with inefficiencies in their product development processes. Copying and pasting information into spreadsheets led to frequent formatting issues, wasting time and creating inconsistencies across their tech packs. Without a streamlined process, tracking updates was difficult, leading to errors and delays. Managing data manually, from fit model details to style-specific information, became increasingly cumbersome as their business grew. It was clear they needed a more efficient solution to handle the complexity of scaling their operations.
Onbrand proved to be the perfect solution for Evelyn & Bobbie, transforming the way they managed tech packs and product development. The platform streamlined the process of duplicating and modifying tech packs, making it significantly faster to implement changes—such as adding lace to an existing bra style. This improvement allowed the team to save time and reduce the manual effort involved, enabling them to work more efficiently and focus on creativity.
One of the major advantages of Onbrand was the consolidation of all their libraries—color, material, and construction—into a single, centralized location. Onbrand became their "source of truth" for all product development data, eliminating the need to dig through multiple documents and ensuring consistency across the board. As Antoinette Phonharath, Head of Technical Development, explained, "After using Onbrand, duplicating and modifying tech packs became so much faster. It also helped us centralize everything—our color, construction, and material libraries—into one source of truth for all our development needs. No more scattered documents; everything lives in Onbrand, and it’s our North Star."
The platform was not only efficient but intuitive. After a brief training period, the Evelyn & Bobbie team found Onbrand much easier to use than the legacy PLM systems they had previously encountered. Its customizable features allowed the brand to tailor the platform to their unique, non-seasonal processes, rather than forcing them to fit into the traditional mold of the fashion industry.
Onbrand’s personal approach was key to Evelyn & Bobbie’s success. From training and configuration to data migration, the team received dedicated, hands-on support throughout the entire process. Even after onboarding, Onbrand continued providing ongoing assistance, ensuring the platform was fully optimized to meet their needs and delivering immediate value.
As Antoinette noted, "The organization in Onbrand is so impactful. I can easily see the journey of a style, from where we started to where we are now." This clarity extended beyond the internal team, helping eliminate confusion with their factory partners as well. "Onbrand totally eliminated the confusion about style and color approvals with our factory. They used to exist in the tech pack and email, but now it’s all in one place."
Ultimately, Onbrand removed the guesswork from their processes, with Antoinette adding, "We don’t have to hunt for the latest versions or dates of anything. There is just no guesswork now in terms of what is the truth."
